Concept 1
The open Z
Two horizontal bars that just miss the diagonal: the Z deliberately leaves space open. Air, light and accessibility: architecture that opens up instead of closing in. A lowercase tagline keeps it human.
Architecture
Zolviq logo design
Build what sets you apart.
Zolviq designs architecture that sets clients apart. The logo had to do the same: clear, precise and confident, without decoration that distracts from the work. We presented three concepts, all built on the same foundation: the diagonal Z as a construction line, a geometric typeface and deep navy blue.
- Industry
- Architecture
- Delivered
- Logo presentation · 3 concepts
The concepts
Three concepts, one foundation
Concept 2
The layered Z
The diagonal is drawn twice, like two layers of one structure. Robust and built, with mass the way a facade has mass. The heaviest of the three, with maximum impact at small sizes.
Concept 3
The architectural Z
The sharpest cut: thin bars, a stretched diagonal and a tagline in capitals, like lettering on a building. Formal, precise and timeless.
Colours
One blue, one typeface.
Deep navy carries the brand; silver grey and paper white give it room to breathe.
Navy Blue
#021F46
The brand colour
Silver Grey
#D0CCCB
Watermarks, as on the business cards
Paper White
#F7F5F2
Paper and backgrounds
Typography
Poppins, from light to semibold.
Poppins
Geometric, open and constructive: the same language as the mark. Capitals for headings, lowercase for body text.
In use
The brand at work
Trifold brochure
Concept 1: the lowercase tagline carries the human tone.
Stationery
Concept 2: one construction, every surface.
Business cards
Concept 3: capitals give the card a formal signature.
Office set
Concept 3: embossing makes the Z tangible.
Download
See the full logo presentation
All three options with their mockups, in one PDF.
PDF · 1.3 MB · in Dutch
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