Civic platform
WijSamen logo & brand identity
Together twice, one promise.
WijSamen ("We Together") is the platform where people in Suriname report what can be better, and see together that it really gets done. One platform, one mission: report together, solve together, Suriname together.
- Industry
- Civic reporting platform
- Delivered
- Complete brand identity
The logo
The j passes it on.
Wij stands in deep navy: the citizen who speaks up. Samen answers in river teal: the community that responds. The tail of the j dips below the line and, changing colour on the way, hands over to the S. That's the whole platform in one stroke: a report that's passed on and turns from problem into solution.
Round, open letters without sharp edges: the way a conversation between neighbours should sound.
The icon
No one stands alone.
Three people, one continuous line: the shoulders of the outer two flow into the arms of the figure in the middle. Whoever stands in the middle, in river teal, is carried by the people beside them.
Today you're the one reporting; tomorrow you're at the side, supporting someone else. The icon works anywhere a square fits: app, avatar, favicon or stamp.
Colours
The river and the trust.
Navy and teal meet the way they do in the country itself: the land and the river. Around them only water and paper, so every report stays easy to read.
Deep Navy
#013372
Trust, action, speaking up
River Teal
#01928E
The connection that brings everyone together
Cloud Water
#BED4D8
The soft waves under every story
Paper White
#FEFEFE
Room for everyone
Typography
The smile and the readability.
Quicksand
Headings: round and open, drawn from the same circles as the wordmark.
Manrope
Everything people need to read: reports, buttons and letters.
In use
The brand at work
Reporting from your pocket.
Log in, report, follow up: the step to take part is exactly one thumb high.
The platform's handshake.
Navy and teal for the brand, white for the person: not a corporate card, but an invitation to join.
Logging in to a better Suriname.
A calm sign-in screen: the brand on the left, one button on the right, nothing that distracts from your report.
Download
Explore the complete brand identity
Logo variations, colours, typography, logo rules and real-world examples, all in one PDF.
PDF · 2.0 MB · in Dutch
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